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Recent wins from 17 media buyers, brands and agenciesSee all results →
−77% CPA in one weekTested 4 new ad copy lines against the current copyMMarpipe · AgelessRx
In-app event optimisation: +205% SKAN installs, −44% average CPI vs install optimisationOptimise Smart+ for an in-app event, not installsTTikTok for Business · Bitaksi
Incremental ROAS 8.17; NC ROAS 1.17Tested whether brand search ads are incremental?@runtraffic
+44% conversions, −15% CPAYouTube Video action campaigns for auto parts salesTThink with Google · AutoDoc
Biggest measured wins
All results →A
→B
−39% cost per install
Creator Spark Ads instead of standard in-feed ads
TikTok Spark AdsTikTokVendor-reportedTikTok for Business · TANP
No sale
→15% off for Labor Day
Revenue +102%, blended ROAS 10.11x → 13.17x
A 15% off Labor Day sale for a bedding brand
Offer & priceMeta@SamPiliero
Spend5x in 3 days
CTR−0.25 pts
Spend 5x in 3 days, CTR −0.25 pts
Scaled Google Search lead gen spend 5x
Budget & scalingGoogle@runtraffic
Sales+328%
Window5 days
Sales +328% in 5 days on cost caps
Switched a DTC brand to cost caps
Bid strategyMeta@EcomRedneck
Current copy
→4 copy variations
−77% CPA in one week
Tested 4 new ad copy lines against the current copy
Creative volume & testing cadenceMetaVendor-reportedMarpipe · AgelessRx
Discount ads
→Health-benefit UGC
−65% CPA, +300% ROAS
Health-benefit UGC replaced discount ads
UGC adsMetainBeat · Hurom
Before$4.5k/mo
After$505k/mo
Monthly revenueRevenue $4.5k → $505k/month at ROAS 2–2.5x
Raised Google Ads budgets in 10–15% steps
Budget & scalingGoogle@thedanielbudai
Studio
Polished UGC
Car selfie
−62% CPA
Founder car selfie video beat studio and polished UGC
Founder-led adsMetaMHI Media (Kamal Razzak)
Browse by platform
All results →Latest results
All results →Manually managed app campaignmanual
→Smart+ campaignsame bids and budgets
+50% conversions, −30% cost per conversion (Smart+ vs manual, same bids and budgets)
Smart+ vs manual app campaign, same bids and budgets
Campaign structureTikTokVendor-reportedTikTok for Business · easypaisa
Studio assets
Creator-led
Purchase CPA −94%, CVR +44% (Smart+ vs manual)
Smart+ with creator content and catalog ads vs manual
UGC adsTikTokVendor-reportedTikTok for Business · Marks & Spencer with Incubeta
Website Form onlycontrol
→Instant Form + Website Form+178% lead volume
+178% lead volume, −7.7% CPM vs Website Form-only campaigns
Instant Form plus Website Form, routed by intent
Video adsTikTokVendor-reportedTikTok for Business · Al Jazirah Vehicles Agencies
Instant Form only
→Instant Form + Direct Messaging
+47% lead volume, −7.5% cost per lead vs Instant Form-only control
Add Direct Messaging next to the Instant Form
Landing page & funnelTikTokVendor-reportedTikTok for Business · Ozone Clinics
Conversion campaigns
→+ Search Ads
+11.7% ROAS, +33% conversion rate with Search Ads (US)
Add TikTok Search Ads next to conversion campaigns
TikTok Spark AdsTikTokVendor-reportedTikTok for Business · Hand Over Enterprise SL
In-app event optimisation: +205% SKAN installs, −44% average CPI vs install optimisation
Optimise Smart+ for an in-app event, not installs
UGC adsTikTokVendor-reportedTikTok for Business · Bitaksi
Blended ROAS2x higher
CTR+11%
Creator-Led Package creative: 2x blended ROAS, +11% CTR vs non-creator assets
Creator-Led Package assets mixed with Target's own ads
Meta partnership adsTikTokVendor-reportedTikTok for Business · Target
+36% ROAS, −53% cost per purchase vs standard Catalog Ads
Add GA4 purchases as a second signal to Catalog Ads
Catalog & dynamic product adsTikTokVendor-reportedTikTok for Business · COMFY with Promodo
Most-tested changes
All results →+8 camp.
+24 ad sets
+60 ads
1 camp.
2 ad sets
+20 ads
12 of 12 improved resultsBudget & scaling
6 of 6 improved results
4 of 5 improved results
Who publishes these results
@SamPiliero14 results
@runtraffic12 results
@EcomRedneck4 results
@AshvinMelwani3 results
@alexgoughcooper3 results
@MenachemAni (Meta email)1 results
@thedanielbudai1 results
LLinkedIn (LiftLab card)1 results
LLinkedIn (NP Digital chart)1 results
RReddit user (facts only)1 results
TTikTok for Business · TANP1 resultsTTikTok for Business · Endel1 resultsGet more from the ad budget you're already spending.
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